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Integration of the ORA sphere at Monogrid

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Industry

Tourism

Objective

Monogrid wanted to design an immersive and interactive experience capable of seamlessly connecting the physical and digital worlds, while ensuring intuitive navigation between multiple destinations on a world map projected in 360° on the ORA sphere. The goal was also to enhance the user experience through synchronized interactions with a secondary screen, to deliver a truly immersive and distinctive experience.

Results

The installation enabled a smooth and engaging dual interaction: when selecting a destination on the ORA sphere, dedicated visual content is instantly displayed on a secondary screen. This synchronization generated an interaction rate of 85%, an average engagement time of 4 minutes per visitor, and allowed more than 20 destinations to be showcased, demonstrating the effectiveness of the immersive solution.

Key Product

ORA + 70

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About your Customer

Monogrid is an Italian creative innovation studio that designs high-end immersive and technological experiences for luxury brands. It leverages expertise in 3D, AI, XR and physical installations to transform ambitious concepts into interactive realities, both physical and digital.

The Objective

Before integrating the ORA sphere, Monogrid was looking to push the boundaries of immersive experience, offering its luxury sector clients installations capable of merging the physical and digital worlds in an intuitive and spectacular way. The main challenge lay in creating an interactive 360° world map, allowing visitors to easily select destinations while triggering complementary visual content on a secondary screen. Monogrid wanted to stand out through an innovative approach, capable of capturing and retaining the attention of a demanding audience accustomed to high-end experiences.

The Solution

After an in-depth review of available immersive solutions, Monogrid chose the ORA sphere for its unique ability to project high-definition content in 360° and offer advanced multi-touch interactivity. The device was integrated with a secondary screen, creating a dual interaction: selecting a destination on the sphere triggers the display of specific visuals on the adjacent screen. This solution allowed Monogrid to deliver a coherent, customizable and emotionally impactful immersive experience, perfectly aligned with the expectations of its luxury sector clients.

The Results

The interactive installation of the ORA sphere at Monogrid was a resounding success. More than 20 destinations were integrated into the immersive map, generating a visitor interaction rate of 85% and an average engagement time of 4 minutes per person. Thanks to this enriched and synchronized experience between the sphere and the secondary screen, Monogrid was able to strengthen the perceived value of its services and consolidate its positioning as a creative innovation studio for premium and luxury brands.

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