Immersive Experience with the ORA Interactive Sphere at the Technip Energies Stand at the LNG Doha Exhibition
Industry
Retail
Objective
At the LNG exhibition in Doha, Technip Energies wanted to show the global scale of its LNG and hydrogen projects in a way flat presentation materials couldn't immersive enough to hold both industry experts and general visitors
Results
The sphere became the stand's centrepiece: visitors touched the world map to find Technip's projects, with richer detail appearing on a large screen behind turning a booth into an experience people stopped for.
Key Product
ORA +
About Technip Energies
Technip Energies is a global leader in engineering and technology for the energy transition. It designs solutions across liquefied natural gas (LNG), hydrogen and sustainable chemistry, and builds infrastructure for CO2 management. Present in 34 countries, it turns complex challenges into concrete industrial projects for a low-carbon future.
The Objective
Technip Energies works across the globe, but at a trade show that scale is hard to convey. Slides and printed panels flatten it: a project in Qatar and one in Mozambique become two bullet points, and the geographical and technological reach gets lost.
For the LNG exhibition in Doha, the company wanted its stand to do what a brochure can't capture attention, spark curiosity, and make complex projects easy to grasp for everyone walking by, whether a seasoned engineer or a first-time visitor.
The Solution
After weighing several options, Technip Energies chose the ORA interactive sphere for its 360° 4K projection, its multi-touch surface and its ability to talk to other AV equipment. They placed it at the heart of the stand and synced it with a large screen behind.
Visitors touched the world map on the sphere to find a project; each touch pulled up richer detail on the big screen. The two worked as a pair a globe you explore with your hands, and a screen that fills in the story turning the stand into a walk-through of Technip's work rather than a display of it.
The Results
More than 2,000 visitors used the sphere over the course of the exhibition, exploring over 15 of Technip's major projects around the world. The mix of touch and big-screen detail is what made the stand land: people stopped, explored, and left with a clearer sense of the company's reach than any panel could give them.
What visitors kept coming back to was the originality and the teaching value of it and that reputation, at an event this size, is exactly what Technip set out to build.